Chapter 167: Call Me Sales Champion!
Seeing the mobile phone push “Yu Wei this… is too long,” Qi Luo An clicked in without hesitation.
What the heck, she had to sit up and watch this!
Don’t believe rumors, don’t spread rumors, is it real or fake?
Her excited heart and trembling hands, but when Qi Luo An jumped in and took a look: Yu Wei’s advertisement was too long.
And she thought it was something big, just this?
It differed somewhat from her expectations, but she didn’t have much emotional fluctuation; if it was as she thought, that would really be over…
Although there was some misunderstanding, it didn’t stop her from watching the push; Yu Wei’s advertisement really needed a good look, at least to cheer him on.
“Hm?”
Qi Luo An thought her eyes were playing tricks on her: five hours, Yu Wei couldn’t even take that long to write a chapter of a suspense novel!
Whose advertisement is this long?
Not to mention one advertisement, even the combined product advertisements from other manufacturers over the years weren’t this long.
It couldn’t be taking a different approach and intentionally making it this long…
In a sense, doing it this way was indeed very likely to go viral, just that it would make the meme hotter than the product, becoming fun.
Qi Luo An saw Yu Wei starting to write at the beginning, and instantly understood what the video was about; with his personality, he probably wrote the novel for a full five hours.
She dragged the progress bar, and sure enough, it was; she had seen firsthand Yu Wei’s focus while writing, his posture no different from an old failure.
Newcomer authors easily get distracted while writing; Qi Luo An was like that, itching to play on her mobile phone after every hundred words; only true old failures could focus single-mindedly on creating history.
Qi Luo An dragged the progress bar and glanced roughly; Yu Wei barely rested midway, not even leaving the screen to rub his hands or eyes.
She felt the title was wrong; it shouldn’t be “This is too long,” it should be “This is too enduring.”
Writing for five hours straight without rest, isn’t that enduring?
Since starting to write novels, Qi Luo An realized how rare this tenacity was; her only evaluation was: This is how a true man should be.
Why does this sound familiar…
Qi Luo An casually cached the advertisement; so long and enduring, perfect for sleeping—of course, she meant for sleep aid.
The crisp keyboard sounds were very even, and it was Yu Wei typing; no matter how you listened, it was reassuring, definitely easy to fall asleep.
She flipped through a few comments; it seemed the advertisement effect was pretty good—at first everyone was scared by the video length, but as they watched, they were subtly influenced.
Yu Wei wrote for so long, wasn’t he tired? Looks like this keyboard is good, great appearance, nice feel, seems better than the current one…
Actually, this kind of psychological suggestion is very common, same reason as the popularity of eating broadcast videos; videos can provide a certain sense of immersion.
A scene like Yu Wei sitting there typing on the keyboard for a long time, because it’s too monotonous, instead gives netizens more room for imagination.
If it were them sitting there typing, what would it feel like? Could they persist this long? So how’s the feel of this keyboard exactly? Looks good.
Once this “craving” similar to watching eating broadcasts appears, the advertisement’s effect is achieved.
“Looks like I need to pre-order one.”
Today’s advertisement was just promotion; the new product and co-branded model will officially go on sale in two days.
Promotions are always done in advance; wait for popularity to ferment to attract more customers—there’s no reason to promote and sell on the same day…
Qi Luo An wanted to pre-purchase a co-branded model, but upon clicking, found it sold out, restocking in progress.
“It’s gone already?”
She was Yu Wei’s top fan; if even she didn’t have a co-branded model keyboard, wouldn’t her contribution go to zero and get labeled a fake fan?
And Qi Luo An really wanted one.
“This city has one more heartbroken person.”
…
“Pre-orders sold out?”
Ling Yue hadn’t expected the product to sell this fast; the first batch of co-branded models was a full ten thousand units, gone in one night—who could’ve thought.
Keyboards aren’t like mobile phones, with slow iteration speed and not prone to breaking; there’s no urgent need for new products.
Honestly, when they first decided to make ten thousand co-branded keyboards, most people including Ling Yue disagreed.
Co-branded products need to consider fan economy, market scarcity, cost control, and long-term brand value across multiple dimensions; no need to produce too many.
Keyboards aren’t rare items; how many people would buy? Open a shopping APP and see—few stores have over 10k+ sales.
Those stores have not just one product, dozens of keyboard types still can’t reach ten thousand sales; producing ten thousand for the first co-branded batch was really unnecessary.
In the end, considering Yu Wei’s popularity and public appeal, they reached a consensus—just make a bit more to be safe…
Who would’ve thought their preparation was still not enough; ten thousand keyboards were snapped up on pre-order day.
Ling Yue realized they had somewhat underestimated Yu Wei’s influence, and also his fans’ purchasing power.
Yu Wei was really different from other stars; his fan base had especially many young people, with a large proportion of readers and book friends—these otakus and homebodies were exactly the keyboard audience.
Plus their advertisement was successful in a sense; under the combined influence, sales exploded.
Of course, there were plenty of scalpers too.
Rarity makes value; this was Yu Wei’s first endorsement product, first signed peripheral release.
With his personality, who knows if he’ll endorse other products later; what if this is the only chance in his life?
Scalpers targeted this point to snap them up; in their view, this batch from Yu Wei had huge appreciation potential.
The more popular Yu Wei gets, the more valuable this batch; no way it’d rot in their hands.
When he’s popular worldwide, this thing might have no market price; scalpers may be immoral, but they have vision.
Yu Wei, the posture of a superstar!
Keyboards do iterate slowly and aren’t prone to breaking, but the more durable the item, the harder to resist the urge to replace it.
Because you know it won’t leave on its own, you need a reason to replace it…
Yu Wei’s co-branded new keyboard gave them that reason; everyone isn’t just novelty-seeking, they just want to support their favorite star.
From the results, this batch of co-branded keyboards sold extremely well; netizens were already asking on Ling Yue’s official stores across platforms when restocking.
Of course, hurry up and restock now—who fights with money.
Cooperating with Yu Wei was absolutely the best decision their company made in recent years.
Not only did product sales rise sharply, the company’s national recognition increased a lot too; absolute good for Ling Yue.
Besides Yu Wei, no other spokesperson could achieve this.
Not that other stars have lower commercial value than Yu Wei, but he fits keyboards too well, and his fan base overlaps highly with the product audience.
The five-hour advertisement was a stroke of genius: first use the exaggerated length to attract everyone to watch, then use prolonged keyboard use to subtly influence the audience.
When consumers are bombarded by various exaggerated promotions, this extremely simple even absurd content can instead catch attention.
It’s not like an advertisement, so no defenses; it sparks curiosity, so active observation; it leaves space, so time to think.
Looking back now, Yu Wei’s bizarre act of writing a novel for five hours was indeed not simple; was this intentional?
Even this was in Yu Wei’s control?
“What, I became sales champion?”
When Liu Ning told him the keyboard pre-sales were sold out, Yu Wei was sending red envelopes to the company’s technical department.
Recently they spent a lot of time tweaking his AI; showing appreciation was due, especially since he’d need their help again soon.
The second round of “Enthusiastic Praise Top Streamer” competition officially began; several powerful AI singers could be brought out to give contestants some pressure.
“More than sales champion, you’re almost an industry model.”
They’d never heard of any star selling keyboards this well; this was not just Yu Wei’s commercial value, but proof of his selling goods ability.
In the future, other brands wanting to cooperate with Yu Wei would definitely be more sincere; after all, this result was quite eye-catching.
Actually, many brands hiring stars for endorsements lose money but gain fame; main purpose is to open the market and raise fame, not expecting to make money from it.
In this era, besides star fans, who blindly buys because of the spokesperson?
If the thing isn’t good, even heavenly king or old man endorsing won’t sell.
But Yu Wei’s endorsement substantially boosted Ling Yue’s sales, sold out overnight.
Note, this was just the co-branded model; under Yu Wei’s popularity boost, Ling Yue’s other keyboard types’ sales would surely rise accordingly.
Exact revenue gains, check Ling Yue’s financial reports later…
In a sense, he single-handedly propelled the brand; Ling Yue easily led competitors by a body length.
Who’s still using traditional spokespersons?
Though multi-factor results, Yu Wei’s influence undoubtedly played a key role.
This commercial achievement is enough for the industry to take notice; those haters saying Yu Wei only has works but no commercial value can quiet down.
While Liu Ning excitedly reported to Song Yiwen, Yu Wei suddenly got a message from Qi Luo An.
“Can you backdoor one for me with that keyboard.”
Qi Luo An was already sad about missing the co-branded model, then saw Moments—how does everyone have one?
Even Shen Yutong who doesn’t use computers much bought a keyboard; Qi Yuan as Yu Wei superfan goes without saying, long ago posted pre-order screenshot.
She checked the book friends circle too, a bunch posting successful payment screenshots; even many author group colleagues bought, saying to borrow some of Yu Wei’s writing luck.
Looking around, surprisingly only she didn’t have one…
Now she really became a fake fan.
“You didn’t get one?”
This Yu Wei hadn’t expected; he thought with her scheming she’d camp and snag one, who knew she missed it.
“In seclusion writing, didn’t notice.”
Writer assistant has a seclusion mode, locks the writing window, can’t switch screens; she didn’t check mobile phone, indeed forgot.
Qi Luo An didn’t want to either; she was about to go on sale, had to stockpile manuscripts ahead; previously mocked Yu Wei for not ten-updating, she definitely had to try.
No wonder she hadn’t written “The Devotion of Suspect X” in the plot yet—turns out to time the release at the key climax node.
She even learned to release at climax peak; Yu Wei remembered his first book, clueless, released mid-daily part after climax, first subscription data dismal…
“Can’t backdoor.”
Yu Wei wanted to, directly give to a few familiar reader friends, but he had no channel.
“Then go steal one for me.”
That was even more impossible; Yu Wei was sales champion not thief champion, but could tell Qi Luo An really wanted this keyboard.
Seeing her so earnest, after tweaking the AI, Yu Wei simply asked Ling Yue.
Pre-sale products reserve some; not sure if they could sell a few to him, then draw for readers directly.
Ling Yue was shocked hearing Yu Wei wanted to buy keyboards—what’s this? Spokesman isn’t such an inconvenient thing!
Normally for this level cooperation, sending a few products as goodwill is standard, let alone Yu Wei bringing such high revenue to their company.
Such a great spokesperson, they’d treat like ancestor; him asking directly everyone would happily give, yet he’s thinking of spending money—ain’t this dissing them?
All one family, need to be so formal?
Looking down on who? Send a hundred first.
Yu Wei hearing this, there’s such a good thing.
Keyboards, he couldn’t use that many; keep one, draw the remaining ninety-nine for readers.
Perfect, Qi Luo An about to go on sale; have her draw directly there—same batch of readers, fewer passersby there, keep the benefit in the family.
“First subscription unlocks hidden benefit.”