Chapter 193: 192 New Round Of Flag-planting Live
After making the judgment that Qian Du was bound to fail, Wang Heng did not keep them in suspense, but instead gave a complete explanation.
“The next few years will be the era of mobile internet. The biggest traffic terminal will shift from computer to mobile phone. This process is of course the best opportunity for mobile phone manufacturers like Xiaomi and Huawei, but it is also an excellent opportunity for internet enterprises…”
After describing his ‘outlook’ on the future, Wang Heng summarized:
“With smartphones, people can go online anytime and anywhere, with closer connections. It can be said that everyone almost lives on the network. Clothing, food, housing, and transportation, from takeout to express delivery to carpooling, as well as various entertainment, can all be satisfied through mobile phone internet access. Moreover, this means that people will connect through individual APPs, rather than always opening a web browser first like when using a computer to go online.”
At this point, Qin Meng immediately reacted. And Director Lu on the screen reacted even faster.
“With mobile phone APPs, they won’t use Qian Du…” Director Lu pondered for a moment, then raised another question, “But Qian Du has also made an APP, and it has considerable traffic.”
Wang Heng smiled and said: “It won’t be long before Qian Du’s APP traffic is taken away. People will find that for shopping, they need to go to Taobao Tmall or Jindong. For physical store consumption, they need to check Dazhong Dianping. For socializing, they need to use QQ and WeChat. Especially WeChat, which is not just basic socializing, but also uses WeChat Official Accounts to attract traffic and meet everyone’s demand for original text content. In fact, a few years ago Taobao blocked Qian Du, and recently WeChat also blocked Qian Du, which has already sounded the death knell for it.”
Director Lu frowned and said: “No, you still haven’t explained why Qian Du can’t do it. The traffic they have now is no less than ours.”
Wang Heng: “But they only have a toll station. People used to say that the most important thing on the internet is information, and search engines are the information highway. But the problem is, cars come and go running countless times on the highway, but information is different—information only needs to be searched once, and once you know it, you know it, no need to search a second time. So, if Qian Du’s highway cannot build a city itself, it will find that the number of cars needing to pass through it will become fewer and fewer.”
Before the words were finished, Director Lu had already relaxed his brows. Wang Heng’s words were simple, and many of the phenomena he mentioned subtly aligned with his own thinking. And beyond the aligned parts, it also made him think of more…
But a big shot is of course not so easily satisfied.
Director Lu pursued: “Then, why can’t Qian Du build a city itself? Their Tieba Forum is pretty good.”
Wang Heng couldn’t help laughing: “But they only have toll-collecting city management, no municipal construction. From games to idol stars, from sports clubs to niche history knowledge, there is a Tieba Forum for everything, but Qian Du can’t manage them well at all. Their management is nothing more than letting you become a bar owner if you pay, then stuffing advertisements inside. Incentives for content creators? None at all. Cooperation with related parties? Almost none. Restrictions on contrarians? Even less.”
Hearing this, Director Lu couldn’t help asking: “What does contrarian mean?”
Wang Heng: “…A metaphor for people who like to argue.”
Director Lu also couldn’t help laughing: “That’s really fitting, very good, continue.”
Wang Heng: “Even web novel platforms know that if you eat meat, you have to let the authors have some soup, then everyone will write seriously—purely generating electricity for love is not sustainable. But Qian Du seems never to have considered it. They never thought of giving people a hand, only thinking of putting all the money in their own pockets. If some big platforms like to exploit content creators, Qian Du doesn’t even give the opportunity to be exploited. This way, the atmosphere gets worse and worse, and Tieba Forum users will definitely run away. This is also one of the reasons why I am optimistic about Zhihu and Bilibili.”
Director Lu nodded slightly and summarized: “So, you think it’s the segmentation of the internet market, plus Qian Du’s own operations problems, that will lead to its decline, right?”
Wang Heng: “I think so, and I’m willing to bet on it. Qian Du this company has strong technical levels and beautiful KPI metrics, but without strategic direction on a big scale, without vision, it will only become more and more rigid. Of course, with its size, it’s hard to die, but its reputation will definitely get worse and worse.”
Director Lu: “Reputation getting worse?”
Wang Heng: “Traffic declines, but to maintain KPIs, they can only break the bottom line and do some business they shouldn’t. Like… black-hearted medical advertisements?”
The big shot on the screen fell silent, and Wang Heng stopped talking.
Qin Meng next to him stared at him intently without saying a word, just with a somewhat complex gaze.
After a while, Director Lu suddenly laughed: “Look at you, look at you, my lunch has gone cold… You spoke really well, I will consider it seriously. Regarding what you said, and your position arrangement, let me think about it carefully.”
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The video call with Director Lu ended, Wang Heng said goodbye to Qin Meng and left the Penguin Building.
He sent a text message to Han Yixuan, then headed straight to the shopping mall.
After all, Han Yixuan’s situation is different from Lu Qi’s. This girl hasn’t gotten any benefits from him yet, but has helped a lot. As a student with limited living expenses, she even bought a mechanical keyboard out of her own pocket as a gift. Since that’s the case, how can there be no return gift?
After entering the shopping mall, Wang Heng first took out his mobile phone, opened Taobao and searched the skincare products and makeup section—although he was going to buy in a physical store, it was always right to compare prices and check comments online first.
Soon, Wang Heng determined the brand and selected a product. Then he opened Dazhong Dianping and checked the evaluations of this brand’s counter in the mall.
In less than ten minutes total, he determined his goal.
Then Wang Heng walked to the Estée Lauder brand counter, pointed to that small bottle and said: “I want this one.”
————
Han Yixuan stood at the subway station entrance, suppressing her mood as much as possible and maintaining a calm expression. However, when that familiar boy appeared in front of her, she still couldn’t help her heart beating faster.
Yesterday was Valentine’s Day, she gave a gift, and today he was giving a return gift—what did this mean?
This was a Valentine’s Day gift!
“No, no, stay calm, this is not a Valentine’s Day gift, today is no longer Valentine’s Day…” The young girl murmured almost inaudibly.
So when Wang Heng walked up to her, he couldn’t help being curious: “What are you saying?”
Han Yixuan shook her head: “Nothing, it’s nothing.”
Then came a brief silence. The two looked at each other, their gazes quite clear, without any hint of an ambiguous relationship.
Wang Heng suddenly pulled a small packaged box from his pocket: “The gift you gave me, to be honest, I really like it. So, I hope you like mine too.”
Han Yixuan hadn’t even taken the gift yet, just glanced at the packaging and couldn’t help exclaiming: “Estée Lauder’s Little Brown Bottle!”
Wang Heng: “How is it?”
The young girl used all her strength to suppress her full excitement, smiling as calmly as possible: “Thank you, I like it very much too.”
Wang Heng observed her expression and breathed a sigh of relief—it seemed she wasn’t particularly happy, just politely expressing thanks.
This was right, something he casually picked shouldn’t easily hit the penalty area… right?
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