Chapter 62: New Concept Music Variety Show
Every voice deserves to be heard.
This is the promotional slogan for the new music variety show, which is the creative music variety show that Manager Song Yiwen mentioned earlier would help contact Yu Wei in advance.
The program team is quite satisfied with Yu Wei. He not only brings massive popularity, but is also an outstanding musician with personal ability, and he is especially good at creating program effects, making him simply the perfect choice for a regular guest.
“Music Blind Box”, a music reality show centered around civilians. The program downplays the competitiveness of music variety shows, instead excavating stories from ordinary life through music, emphasizing the warm core of music healing life.
Before each episode’s recording begins, the program team selects a few civilians from across the country and pairs them with the guest team in the form of blind boxes, then enters the cohabitation period.
In this process, civilians are the protagonists, while stars and singers are instead the witnesses of the story. Finally, the star guests select a song that best fits the civilian contestant’s story, and complete the performance in the form of chorus by both sides or solo by the civilian.
No competition, only stories remain.
The selling point of the program is the cross-boundary cooperation between musicians and non-musicians, showcasing the power of music to break through circles, and also allowing more audience to feel resonance from ordinary daily life.
For example, if Yu Wei draws a takeout delivery guest, he has to accompany the takeout delivery to deliver takeout for a week, and finally sing “Dream Chaser’s Heart”. If he draws a teacher guest, he has to go to class, and sing the entire “Story of Time”…
Compared to traditional music variety shows, it is more like a life experience reality show, where the final music is just the echo of ordinary people’s ordinary life, that is, “every voice deserves to be heard”.
Yu Wei is quite interested in this program, because it really has the feeling of opening blind boxes, and to be fair, it is very down-to-earth, and it won’t force value at the end, it’s all in the song.
The program does not arrange so-called scripts, after all, ordinary people’s lives have no rehearsals, every day is live broadcast on-site, and no one knows exactly what will happen.
This program is actually similar to the early “I Want to Sing with You”, but it is bolder and also incorporates star life experience bridges, similar to “Ultimate Challenge”.
Experience and witness the story first, then express it with music.
“Are there any author friends signing up to participate? Then I accompany them to write, wouldn’t that be perfectly reasonable?”
Facing Yu Wei’s sudden whim, the staff responsible for the “Music Blind Box” agreement showed a difficult expression for a moment, and could only look to Liu Ning beside them as if seeking help.
He is too fond of writing…
“Just kidding.”
Yu Wei was just saying it casually. He still understands web novel authors; part-time authors work non-stop, full-time authors stay at home, all wishing for three more hours of rest a day, how could they possibly go on a program.
This kind of thing that involves showing face and is somewhat troublesome, most netizens definitely just want to watch, after all, no one hopes for a sudden “observer” around them.
However, there are enough people domestically, so even if the registration proportion is small, it is still a quite large number.
“This kind of program should invite a few male idols, then their fangirls will sign up in droves, and during recording, they can thoroughly eat idol tofu.”
While Yu Wei confirmed the contract details, he teased, and the staff didn’t dare to make a sound, only responding in their heart: drawing fangirls is fine, but drawing fanboys…
The program has three regular guests, Yu Wei is one of them, and the other two are entertainment industry seniors, but only one is a singer, the other is an actor who has only sung television theme songs.
“This Teacher Meng Han is Meng Lei’s dad, right.”
In “HELLO Roommate”, Meng Lei, as a super star second generation, left quite an impression on Yu Wei, and he thus remembered this veteran musician in the entertainment industry who is widely praised.
Not quite a Heavenly King, but he is absolutely one of the top singers in the Chinese music scene, a phenomenal creator, with representative works that can make it into music class textbooks.
At that time, Meng Lei was also the only one who didn’t have much emotional fluctuation after listening to his song; after all, his dad does this.
“Yes, Teacher Meng is very interested in our program format.”
The staff’s words had a bit of self-promotion, but it shows that this Teacher Meng Han should have a good personality; someone who doesn’t like socializing couldn’t possibly participate in this kind of variety show.
It can only be said that the entertainment industry is an acquaintance society; the longer you mix, the more connections you have, and it’s hard to encounter completely unfamiliar artists.
On the afternoon when the contract was signed, the official “Music Blind Box” directly released a nationwide civilian open selection announcement, not only featuring posters of Yu Wei and others, but also emphasizing the theme of “star-civilian co-creation”.
Want to give the guests a surprise? Want stars to experience your life? Want him to sing a song with you? This is a music story that exists because of you, come sign up!
“Su Xinnan is also there, my goddess! Now I have to sign up.”
“Can junior high students sign up? Then have Yu Wei come to class with me.”
“So right, bro, the wheat at home can’t be harvested, randomly select a star to come home and plow the fields.”
“You guys are too hellish, I just want to run away with Teacher Meng Han…”
As soon as the program was promoted, it exploded with popularity. Chorus is at most dream fulfillment, but this cohabitation period has way too much playability; by then, bringing stars to visit and show off, wouldn’t that be exhilarating?
The three artists already announced for “Music Blind Box” all have considerable popularity, and even in terms of fame, Yu Wei is slightly inferior to the other two.
Su Xinnan and Meng Han have been famous for a long time, right during the high-speed development period of domestic entertainment, and their audience affinity is exceptionally high.
What’s more, the program team also has a fourth guest performer, but this person’s selection won’t be directly announced; it will only be revealed on the day of recording.
The reason for secrecy is simple: the unknown is the most anticipated. If guests are announced too clearly, it won’t attract passersby.
This kind of star-civilian interaction variety show easily turns into a fan meet-and-greet; if all guests are revealed, then probably fans from four camps will sign up.
As long as the fourth guest performer isn’t announced in advance, friends who are very interested in this program will look forward to it—what if it’s their favorite star?
Keeping suspense will increase both participation rate and playback volume considerably.
Yu Wei’s book friend circle has also been conquered by the registration matter for “Music Blind Box”; there’s no need to discuss the classic novel plot points, gossip is more fun.
“I’ve already signed up, then tie Yu Wei up and make him create fiercely, write during the day and compose songs at night, no food until finished—bros, am I doing right?”
“Don’t let him miss that crappy book, tie him up at night to write songs, tie him to a pillar during the day to sing for you—isn’t that great!”
“My little whip is already thirsty!”
“The selected book friend, send the location then, I’ll definitely come watch.”
“+1.”
“+1.”
Scared…
Twelve episodes, the probability of selecting one’s own reader isn’t small, a bit dare not to think.
Although the program team definitely won’t let them go wild, but readers’ imaginations are too big, especially since Yu Wei has pitted readers a few times; if he falls into their hands, that’s it.
“Music Blind Box” registration has zero threshold, and he isn’t too clear on the program’s exact selection criteria either; the program’s main theme is music stories, so it should revolve around stories.
As for singing skill, it isn’t that important; in this kind of variety show, singing out-of-tune bridges are instead very likely to break through the circle—what it wants is program effect.
However, this program has some talent show nature, so there will definitely be people signing up purely “with music dreams in heart”, coming on the program to seek opportunities.
Appearance, singing skill, identity, etc., don’t have much impact; to be selected by the program team, mainly need to be interesting—the stranger the profession, the more likely to be selected.
With easter eggs and punishments, only the stimulating ones are blind boxes.
Looking at the book friend circle “full of malice”, Yu Wei suddenly had a bold idea in his heart: all want to pit me, huh? Then I’ll come up with “Tense” for you to sing, and you’ll behave!
This program is too suitable for him; readers see the song title in the book and still won’t know what’s coming, and in a few days when they get the song, their eyes will go dark…
Although it’s unrelated to the program theme, but since he’s releasing a new song, the program team will definitely turn a blind eye, provided he can make it convincing.
Within the program team’s rules, Yu Wei and his own readers seem to have reached some special tacit understanding: readers want to interrogate him, he wants to prank readers.
Come on, mutual harm!
“Won’t this arrange ‘Tense’, ‘Balloon’, ‘Qinghai-Tibet Plateau’ for you guys?”
