Chapter 300: All The Rage
Just a few days before the God of War Prince of the Feng Lan Kingdom was to marry, a craze for Glazed Ware Lamps suddenly swept through the Feng Lan Kingdom.
The Glazed Ware Lamps designed and produced by Heng Can Glazed Ware became popular throughout Fengjing City overnight!
Noble, luxurious, exquisite, spiritual, and one-of-a-kind were its bywords.
Because the output from this factory was limited, rarity made things precious; every product from their house sold out completely upon release, and all buyers were from high society.
Now, even Chief Eunuch Wen of the Imperial Household Department came to custom-order their Glazed Ware Lamps, specifically to be used as imperial utensils, and they were designated by the Emperor as exclusive to the imperial family.
This further boosted its fame, and the matter had to start with the Old Madam of Marquis Zhenbei’s Mansion celebrating her eightieth birthday.
That day, her grandson Xie Ajin presented a seven-colored Glazed Jade Ruyi in front of all the guests, respectfully wishing his grandmother fortune as vast as the Eastern Sea, lifespan exceeding the Southern Mountains, today’s joy every year, and this moment every year; the Old Madam was so delighted her teeth were nowhere to be seen, calling him her good grandson over and over!
Even Marquis Xie was seeing him with new eyes; this boy had always been idle, reportedly associating with people of bad habits, and he hadn’t had time lately to discipline him—when did he get to know people with such good taste?
And that seven-colored Glazed Jade Ruyi blinded everyone’s eyes on the spot.
The guests at the birthday banquet were all inner female relatives of high-ranking imperial court officials, and upon seeing this radiant Glazed Jade Ruyi, they praised it endlessly!
The Old Madam of Dingyuan Marquis’s Mansion asked Xie Ajin about it and learned that he had specially found a designer to create it and had Heng Can Glazed Ware make this five-colored Jade Ruyi.
No need to mention how envious they all were— no wonder!
After they went back and spread the word mouth-to-mouth, things became like this later on.
As the saying goes, word of mouth is powerful; previously many people gossiped privately that Xie Ajin was hopeless and Marquis Zhenbei’s Mansion was likely to decline, but they couldn’t stop him from having filial piety and connections—look, he specially custom-made this one-of-a-kind Jade Ruyi in the world for his grandmother.
It really made others green with envy!
In the future, passed down, who knows how much appreciation value it would have!
Upon privately inquiring back about this so-called Heng Can Glazed Ware, they learned its story.
It turned out to be an old factory that previously produced Glazed Ware, Dong’s Glazed Ware, which had recently undergone renovation and changed its name to Heng Can Glazed Ware; this Glazed Ware Factory’s glassmaking skills suddenly became outstanding, with unique and distinctive styles!
Currently, Heng Can Glazed Ware mainly produced Glazed Ware Lamps, that is, utensils; after rectification and shutdown, Heng Can Glazed Ware had just started releasing new products, focusing on Glazed Ware Lamps.
When they saw that newly released seven-colored Glazed Ware Lamp, they wished they could claim it for themselves, instantly making them fight over it!
There was only one such lamp in the world!
Unfortunately, it was snatched by the Grand Marshal, who said it was to be his thousand gold’s dowry!
This style of Glazed Ware Lamp was not produced in large quantities, at most only two or three pieces; once sold out, they would sell other styles, which tested the designers’ abilities greatly, and as for not producing more, it was hunger marketing proposed by Li Xi’er.
And the other glassware items were said to be released one after another in the future.
Currently, these Glazed Ware Utensils, as soon as produced, were all colorful, novel in style, lively and luxurious, all top-quality, and quite collectible.
They were already hard to come by, with prices skyrocketing to extremely high levels; for the treasures obtained with great difficulty, who would bear to use them to hold things?
Of course, the market also had chaos, with many fake glassware passed off as real.
However, their products had no colors, were transparent, with dull styles; rumors said they were products from Dong’s Glazed Ware, the predecessor of Heng Can Glazed Ware, and quite collectible.
This made many middle- and lower-class people who couldn’t get the real items think of speculating and collecting them.
Watching the white silver flowing in, Dong Wen was recently so happy his eyes narrowed into slits, his joy hard to express; he had actually met the chief eunuch of the Imperial Household Department from the Imperial Palace— this was someone who saw the Emperor every day!
Recently, he didn’t know what dog-shit luck he had; previously he had even met Prince Xunyang.
His Glazed Ware Factory, which was about to go bankrupt, was now popular throughout Fengjing City.
Look, they had only sold a few lamps, just testing the waters, and already made a fortune; selling a few more lamps would clear their debts!
Moreover, there were still so many people privately ordering from him…
At this moment, he truly felt what Xiao Xi had said: leading him to the peak of life, monopolizing the Glazed Ware market, going global— this wasn’t bragging, Xiao Xi wasn’t arrogant at all, this was stark reality!
He was too fortunate that back then he had given him eighty percent shares and taken twenty percent himself!
“Xiao Xi, the Glazed Ware Lamps are selling so well; why don’t we seize the opportunity to produce more?”
Dong Wen couldn’t help but suggest; he had privately promised many orders.
“Uncle Dong, have you forgotten the hunger marketing I told you about? What we need most now is to build quality and reputation, finish the Imperial Palace’s orders, and for the others, follow the previous production strategy!”
“Moreover, our new factory is still under construction; if you ramp up production, supply will fall short of demand, and I’m worried about quality; plus, our designers need to come up with beautiful new products!”
Can’t rush the designs.
“Hehe, Uncle Dong wonders if he should say something or not?”
Li Xi’er saw he really wanted to say it, so she said: Uncle Dong, speak!
“We could actually replicate dozens of sets from one design drawing!”
She knew it!
“Uncle Dong, rarity makes things precious; I think that’s the feature of luxury goods. In the future, we can replicate a few more sets of the same based on market control, but not now— currently, don’t flood the market with too many low-priced products!”
Because the Glazed Ware market had been a bit too calm lately, she felt it shouldn’t be!
