Chapter 173: Pei Ningle’s Gift
Before going to the Martial Arts Hall to spar with Ye Xun, he first arranged to meet Wang Heng, and it was Pei Ningle.
There was no other way; after all, he still bore the responsibilities of an agent. The popularity growth of the new song had already stagnated, so he naturally had to meet the young girl and properly strategize with her.
So that afternoon, Wang Heng came to Pei Ningle’s rent a house, knocked on the room door, and when the door opened, he saw the petite young girl wearing fluffy gray pajamas.
After observing the style of the pajamas a bit, Wang Heng suddenly felt something was off.
The overall light gray tone gave him a vague sense of déjà vu, and the white abdomen seemed to have an anthropomorphic animal feel…
“What style is this clothes of yours?”
Pei Ningle put on the hood of the pajamas and smiled, “It’s my new hamster pajamas. How about it?”
Wang Heng: “…Pretty cute.”
Pei Ningle: “Right? I think it looks great too. It just arrived a couple of days ago, I washed it and wore it yesterday.”
Wang Heng sat down on the sofa, expressionless, and said, “Yeah, but let’s talk business. Show me the data from Bilibili and Wangyu Music first.”
“Sure, but wait a sec. I want to show you something else first.”
With that, Pei Ningle turned and went into the bedroom, and a few seconds later, she came out holding a pair of over-ear headphones.
She handed the headphones to Wang Heng.
The shape of these headphones was similar to the common over-ear ones in internet cafes, but the earmuffs were clearly wooden, and the craftsmanship seemed more exquisite. Wang Heng observed it briefly and noticed the triangular logo, immediately startled.
“Copper Triangle headphones?” he couldn’t help asking.
The petite young girl put her hands on her hips, her small face full of pride: “Yeah, over two thousand yuan headphones, so you can properly appreciate my voice.”
Wang Heng: “…A gift for me?”
Pei Ningle: “Of course! I already opened the packaging because I had to test it for you first and feel the sound quality. My feeling is that listening to my own songs with these headphones is pretty great!”
Wang Heng had never been sensitive to subtle changes in headphone sound quality. But in front of the young girl, he certainly couldn’t let her lose face. Especially considering this gift was something she spent over two thousand on for him…
He could only say, “Thanks, I like it a lot.”
Pei Ningle smiled even happier: “I knew you’d definitely like it!”
Hanging the headphones casually around his neck, Wang Heng sat on the sofa with the young girl, spending a few minutes looking at the data for the new song on Bilibili and Wangyu Music, and casually glancing at the comments.
“How about it, almost all good reviews, right?” the young girl said proudly.
Wang Heng shook his head slightly: “But the playback volume is too low. The collection ratio is decent, but with such a small base, it doesn’t mean much.”
Pei Ningle: “So what do we do?”
The question was simple, but answering it satisfactorily was not simple at all.
Wang Heng fell silent in contemplation.
A moment later, he said, “To promote an original new song, and for an original singer without fame, the methods I can think of now are two. First, rank boosting. Throw money at it, or use a more clever way, like writing a script to boost it for you.”
Pei Ningle frowned: “That doesn’t seem good, right?”
Wang Heng shrugged: “Of course, it’s easy to get discovered. But luckily, Bilibili and Wangyu Music are still small now, with low traffic, so boosting won’t be too hard. Anyway, if you’re willing to take some risk, rank boosting is an option.”
Pei Ningle thought for a moment, then asked, “What about the second method?”
Wang Heng: “On Bilibili, find the upmasters with the highest popularity, give money. Have them mention you in their videos, or just make recommendation videos for you to get their fans to follow you.”
Pei Ningle realized the key point: “That would cost a lot of money, right?”
Wang Heng: “Same as before, Bilibili is just a small platform now, the upmasters with the highest popularity don’t have that many fans. Buying ad spots in a few of their videos won’t cost much. Preliminary budget, maybe one hundred thousand is enough for a promotion wave.”
“One hundred thousand?” Pei Ningle couldn’t help looking at the headphones.
The headphones, which she originally saw as luxurious, could buy dozens with one hundred thousand yuan…
Wang Heng: “Wangyu Music is the same principle, throw money at the most popular playlist owners. For example, the playlists that include Lost now, the most popular ones have only a few thousand followers. So what if we buy off playlists with tens of thousands or hundreds of thousands of followers?”
Pei Ningle contemplated for a moment but still shook her head: “I don’t really like that method, it’s too expensive. We haven’t earned much money yet, if we spend too fast, I won’t even be able to pay rent.”
“Who said to spend your money?” Wang Heng teased, “Since I’m the agent, in the starting stage of your career, of course it’s me spending the money. Otherwise, what do you think agents are for, just eating rice?”
Pei Ningle frowned: “You have that much money?”
Wang Heng said leisurely: “Rest assured on that, but it’ll take some days. My money is still in the stock market, can withdraw it in a bit, then I can throw some small money for your promotion.”
Pei Ningle: “Wait, how much money do you have in the stock market?”
Wang Heng: “Conservatively estimated, seven figures.”
“One, ten, hundred, thousand, ten thousand…” The young girl counted on her fingers, “One hundred thousand, one million? You have one million?”
Wang Heng smiled: “About that, but what I can take out for your promotion is definitely only a small part. Most of it, I have other uses for.”
Pei Ningle didn’t believe it at all: “No way, how could a university student have that much money!”
Wang Heng: “I told you last time, I made a bit of money playing Bitcoin…”
“One million, is one million called ‘a bit of money’?” Pei Ningle widened her eyes, “I don’t believe it, you’re boasting too exaggeratedly!”
Wang Heng took out his mobile phone, opened the previous bank notification text, and showed it to her.
Seeing the amount in the text, the young girl said in a daze: “Seven hundred thousand…”
“That’s right, but once this wave is cashed in, it’ll be over one million.” Wang Heng didn’t boast too much. In fact, just the current stock market value already exceeded one million five hundred thousand, and in a few more days, when selling off the stocks and withdrawing, it’d definitely be over two million.
It took a full half minute for the young girl to digest this shocking situation.
“When I first met you last year, you didn’t have this much money yet, right?” Pei Ningle asked quietly.
Wang Heng nodded: “Right, didn’t have it then, but now I do.”
Pei Ningle looked at the dismal playback volume of that song on the screen, feeling even more melancholy. She had originally planned to use economic temptation, but now this guy had turned into a rich person, so no matter how expensive a gift she gave, wouldn’t it lose all meaning?
Seeing the young girl’s emotions suddenly drop, Wang Heng roughly guessed her thoughts. But he didn’t say much, just suggested: “Then you keep writing songs, try to write a couple more, record them all. That way, when I spend money on ads for you, the effect will be better.”
Pei Ningle replied listlessly: “I know…”
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