Chapter 148: Ji Hemming Caught Red-handed! Chi Ye Sorry Goes Viral Across The Web
Ji Hemming is done for.
The Ji Hemming whose hat I even had to protect is gone.
Young President Liu’s mind was buzzing at this moment. He still didn’t know who did it, but seeing those familiar IDs of marketing accounts and drawing from the experience of being targeted last time, he almost instantly locked onto one person.
But now wasn’t the time to think about that. His mobile phone was being blown up by partners, and there was also the Big Boss’s phone call.
“I’m handling it…”
Big Boss: “You can handle NMLGB!”
“Uncle…”
“Don’t call me uncle! Fuck, what can you even accomplish? How many times? Tell me yourself, how many times?!”
Young President Liu felt deeply wronged by the scolding: “I really don’t know where the video came from…”
“It should be Chi Ye…”
“No, does Chi Ye have three heads and six arms? Last time you said it was him, and this time too? Does he have superpower or is he invisible?!”
“……I’m guessing.”
“Handle this matter for me right now. If you can’t, then get out!”
“……Okay, I got it.”
After Young President Liu spoke a few words like a grandson, his face had already turned extremely ugly.
To be honest, ever since putting on the hat, he had long disliked Ji Hemming and had always wanted to promote a newcomer, making Ji Hemming stay as far away as possible.
But… he hadn’t expected Ji Hemming to collapse so quickly.
With Ji Hemming suddenly in trouble, the entire Yue Na was shaking, and the primary issue was—what to do about the drama he was currently filming and the ones already completed?
What about all the endorsements?
What to do?
Handle it in a grand manner!
《Actors Please Take Place》 studio.
Ji Hemming could no longer continue recording the program.
Less than half an hour after the incident broke, his mobile phone and his agent’s mobile phone had been blown up by various partners. Countless endorsement brands and partners were calling them like crazy.
At first, he still answered a few calls to explain, but as the number grew, Ji Hemming’s mental state gradually collapsed, and he completely turned off his mobile phone, choosing to play dead.
But he wanted to play dead, while the endorsement brands weren’t stupid.
Seeing that he didn’t even dare to answer the phone, everyone knew what was up.
So, after the hot search term #Ji Hemming Black Party# reached over 40 million in popularity, all the endorsements under his name, the luxury brand spokespersons he once prided himself on, began tacitly and collectively cutting ties with him, terminating cooperation.
【LV Louis Vuitton】: 「Announcement: Given that Mr. Ji Hemming’s negative behavior has severely damaged the brand image, our company has immediately terminated all endorsement collaborations related to him and fully withdrawn all related promotional materials.」
【L’Oréal Men】: 「Announcement: Our company has terminated all cooperation with Ji Hemming’s side, and will strengthen brand image maintenance work going forward.」
【Penguin Video】: 「Announcement: Brand spokesperson cooperation revocation notice has been issued to Ji Hemming’s side.」
【Coca-Cola】: 「Solemn Statement: Our company’s collaboration with Mr. Ji Hemming expired at the end of November 2024, and the related promotional cooperation has also been terminated.」
【Master Kong Group】: 「……」
Various luxury brands, national brands, even fashion brands.
In less than ten minutes, they all officially announced forced termination of contracts with Ji Hemming.
Later, someone calculated that Ji Hemming’s persona collapse this time reached a new height. In less than ten minutes, twenty-eight major brands collectively breached contracts, and the “Endorsement King” that fans and he himself once boasted about was almost instantly stripped away.
The person instantly went from a hot first-tier, one of the Four Great Young Actors, to non-existent.
“All… all of them are gone?!”
“Penguin Video posted too? What is Yue Na doing?!!”
Ji Hemming took the assistant’s phone and listened to the weary and trembling voice of his agent on the other end. His brain was completely blank, utterly confused in place.
Twenty-eight top endorsements!
Ten of them luxury brands, eighteen national major brands… Top endorsements that countless artists fought over but couldn’t get, gone in less than ten minutes.
And among them, even his “home base” Penguin Video unilaterally announced the breach.
Ji Hemming felt his breathing stop for two seconds, something stuck in his throat. With no image left, he raged in the program team’s studio: “I didn’t!! I didn’t do those things!!”
“……The studio’s official Douyin account, Weibo account, and all your personal platform accounts… have all been banned.”
The agent on the other end said painfully: “Why? Why is this happening suddenly? Tell me, why?!”
Ji Hemming stood dazed in place, still unable to accept this fact of falling from heaven to hell in an instant.
Yeah, why?!
His eyes darted, suddenly landing on Chi Ye not far away: “Fuck, I know why now…!!”
“Ah?”
The agent on the other end was stunned.
“Chi Ye!!”
Ji Hemming rushed over with red eyes: “You fucking stabbed me in the back, it was you who did this to me, right?!”
There were fully forty or fifty people in the studio, all staring at him in shock.
Chi Ye “puzzled”: “Are you crazy? Why do you keep biting people randomly?! How many times now!”
“What are you standing there for! Stop him quick!”
The program director’s scalp tingled, hurriedly calling security personnel.
Ji Hemming had lost all the grace of a top streamer. From his perspective, this situation was actually quite understandable.
Because just a minute before it happened, he was even considering which fan to hook up with tonight… The concept of persona collapse had never even existed in his mind.
Under such drastic ups and downs, no one could maintain so-called grace and calm.
At this moment, the 《Actors Please Take Place》 live performance was somewhat out of control.
Ji Hemming was yelling and cursing at Chi Ye, while everyone around watched coldly.
Teacher Zhang, Jiang Kaige, and others who had been very friendly to Ji Hemming earlier now stood with arms crossed, showing no intention to help—people haven’t left yet, but the tea cup has already flown to their faces!
Chi Ye listened expressionlessly. In the corner, assistant Xiao Liu secretly filmed the video with his mobile phone as instructed.
Curse away, curse some more, cherish your time outside.
“……The higher-ups have spoken, asking to ‘escort’ Ji Hemming out…”
At that moment, the producer hurriedly entered the studio and came to the director’s side: “Get him out.”
“Get him out?!”
The director and program team were confused.
“Yeah, what else? Get him out!” The producer was anxious: “This is too serious. I heard police are coming. Do you want our program team to die?”
“Oh… right, right, get him out, get him out! Someone, carry him out!”
The director reacted.
Actually, he knew that once this happened, forget recording the program, it would be hard for Ji Hemming to even stay “outside.”
But… to be honest, the scene of a hot top streamer being recorded halfway through and then carried out by the program team, chair and all… he still couldn’t imagine it.
Because it touched his knowledge blind spot!
Throughout internal entertainment history, nothing this embarrassing, this outrageous—something people wouldn’t believe even if told—had ever happened!
But no matter how unbelievable, this scene still happened.
“What are they doing?”
Teacher Zhang’s mouth gaped open, Jiang Kaige’s eyes widened.
Several instructed security personnel rushed up quickly, grabbed Ji Hemming, and dragged him out!
“Fuck…”
Everyone was stunned.
Is the 《Actors Please Take Place》 program team this ruthless?
Not leaving Ji Hemming any face at all?
“What are you doing! Let me go!!”
Ji Hemming went mad too, his fair face flushed red scarily, and later, tears of anxiety came out… Too humiliating. Since debuting, he’d never been this humiliated!
Has the program team gone crazy? Haven’t they thought about the future…
Will he… have a future?
Whether Ji Hemming has a future is unknown, but Chi Ye feels his own future will be better.
Watching Ji Hemming “being carried out,” Chi Ye sat back in his seat under everyone’s gaze, and distant Xiao Liu gave him an OK gesture. Chi Ye nodded.
Ten minutes later.
As Weibo servers recovered, a video of Ji Hemming cursing Chi Ye at the live performance quickly went viral, spreading across the web.
It truly went viral, because Ji Hemming’s collapse melons kept coming one after another, with sky-high popularity—no need to buy; big melons instantly topped hot searches.
In the video, Ji Hemming madly “insulted” Chi Ye, while Chi Ye looked puzzled, saying “why do you keep biting people randomly.” In contrast, one was a frantic scum, the other a graceful “victim” image vivid on screen.
More importantly, the scene of Chi Ye being smeared all over was just an hour ago.
So now, seeing this video, gossiping bystanders and netizens exploded.
「Why is Ji Hemming like a mad dog?」
「Feel sorry for Chi Ye.」
「Just now cursing Hu Ye, now realize Hu Ye was right!」
「Exactly, Hu Ye is an insider, knows more than us. In the video, didn’t Ji Hemming say they wanted to ruin Hu Ye? Clearly he bought the black hot searches for Hu Ye.」
「Sorry I’m an idiot, I actually followed the trend cursing Hu Ye for no strength… With what Ji Hemming did, Hu Ye has too much strength!」
「Indeed, if it were me, I’d want to punch him twice. What’s wrong with cursing a bit?」
「Ye Zi is kind-hearted by nature, forgotten how Yue Na persecuted him? Shouldn’t people like Ji Hemming be cursed?」
「Fanned for Chi Ye, truly the sane one in the industry. As for Ji Hemming, not arrested yet?」
「What is this Ji Hemming? Compared to Ji Hemming, Chi Ye is truly “clear-eyed and handsome”」
「Sorry Chi Ye!」
Under some unknown force’s push, riding Ji Hemming’s heat, #Sorry Chi Ye# actually squeezed into hot searches, with popularity rising higher—because one protagonist in that video was Chi Ye.
And because Ji Hemming’s deeds were too outrageous, Chi Ye “cursing” him shortly before now seemed completely justified, even not beating him up was top-tier restraint!
Plus everyone had just followed the trend cursing Chi Ye, and the video showed their completely different “emotion management.”
Netizens are eternal “winners.” With buffs stacked, Chi Ye’s popularity soared to the peak, long-stagnant Weibo fans started rising, massively “showing face” across the web.
“Chi Ge is too awesome…”
In the studio.
Keke watched the online public opinion instantly turn one-sided, admiring Chi Ye immensely.
Not long ago, Chi Ye had her “curse” even harsher.
Because the harsher the curse, the more he “harvests” this time.
Ji Hemming’s “human blood steamed bun” would be eaten more fully.
But…
It could be even fuller.
“Release it, Chi Ge sent the message.”
Keke looked up, signaling staff to release the full version video of the 《Actors Please Take Place》 #Chi Ye Ji Hemming# conflict—the program team had cooperated with Ji Hemming to target Chi Ye, but Chi Ye had filmed it too.
Before, Chi Ye was cursed because the program team “cut head and tail,” editing out Ji Hemming’s “Fuck, eavesdropping” dirty words when he came out, so everyone thought Chi Ye was rude.
But now, Chi Ye Studio directly released the full version video.
Right at this peak heat time for both.
So when #《Actors Please Take Place》 original video# hot search appeared, the last Ji Hemming fans insisting Chi Ye “cursing shows no strength” were confused.
—In the video, their brother started cursing first!
「Fuck, I knew it! 《Actors》 program team loves doing shady things without connections!」
「Apologize to me all!!」
「I was wrong, really wrong. Hu Ye is a real man. Ji Hemming this scum cursed him first, what’s wrong with cursing back?」
「So that’s why Chi Ye said “why do you keep biting people randomly”… Second time being bitten!」
「Eavesdropping? Ye Zi is five or six meters away, does your family eavesdrop from five or six meters?」
「In Ji Hemming’s video, they even said to ruin Chi Ye, too scary. These two really have beef, Chi Ye knew what Ji Hemming did, cursing him out on the spot.」
「Hu Ye awesome! Hu Ye well done!」
「Program team, child born without connections, misleading audience huh? Want traffic no ass?」
Public opinion flipped big again. Thanks to “good brother” Ji Hemming, Chi Ye’s heat directly hit hot search second.
Hot search first #Ji Hemming Persona Collapse# 50 million+ heat, second #Sorry Chi Ye# 40 million+ heat!
Even higher than other #Ji Hemming Black Party# #Ji Hemming Underage#.
Fuck, while Ji Hemming is collapsing here, you’re singing and dancing what?!
Even dead people’s heat you snatch?!
Hmm… this scene feels familiar.
Kiwifruit Screaming Night: Lol.
Mango New Year’s Eve Concert: Broke.
《Voice of Nature》 program team: Haha.
Rise, fuck damn it!!
Captain fuck ten asses!
Yue Na side saw Chi Ye’s positive heat rising higher, Young President Liu so angry his eyes nearly popped out.
Old Ji is dead, and you little Ji are rising huh?!
Still say it’s not you?!!!
“If you say Ji Hemming’s collapse wasn’t done by him, I’d never believe it!”
He made the assertion.
But he couldn’t stop it at all, nor tell the public—they wouldn’t believe anyway.
Three days later.
They received two even more suffocating, “harder to handle” messages.
1. Ji Hemming arrested in Capital City. During his flight back to Capital City for a lawyer, no less than five victims reported cases, so his lawsuit delay plan was instantly crushed, arrested on-site by CY district uncle.
2. Several major brand endorsements Ji Hemming lost from the collapse have started contacting Chi Ye, whose heat, reputation, and public favor soared post-this.
Yes, the one who fucked you doesn’t count, I still snatch your heat, take your post-collapse resources!
