Chapter 185: Stepping On Yu Yan
What the hell is Sister Shang doing?
She’s not a singer and doesn’t mix in the music industry circle, so this time helping promote Jian Ni is purely because of personal relationships + Xing Ni’s first trailer MV.
The evening of the 4th.
She used her own Weibo account with 60 million fans to repost and promote Chi Ye’s new album Jiangnan’s lead single Jian Ni.
Sister Qianzi “followed closely behind,” about an hour later—exactly one minute later than the 59 minutes Chi Ye last replied to her message.
Then, the entire industry inside and out, even bystanders, completely knew about this.
—Chi Ye is going to “take on” Yu Yan.
Crazy, insane, floating up to the sun?
Yu Yan’s Team had no response from beginning to end, and the massive fanbase directly listed words like “Chi Ye,” “Jiangnan,” “Jian Ni” as banned terms.
As soon as someone mentions them, immediate airplane ticket + graduation kick out of group, permanent ban from “fan citizenship.”
The management was so strict, even more experienced than at the Mid-Autumn Festival Gala.
Thus, the seemingly calm industry inside and out didn’t stir up much waves that night.
……
The next day, the 5th.
Yu Yan and Chi Ye new album’s first single release day.
This day.
Chi Ye and Empress Dowager headed to Ku Ying’s S+ variety show, Together Let’s Go continue publicity and distribution for Xing Ni.
At the same time, Chi Ye also received a message today that Ku Ying Platform had reviewed the full Xing Ni film and wants to discuss with the film producer about putting Xing Ni on satellite TV.
—Xing Ni’s film producer not only wants online broadcast, but also wants Xing Ni on satellite TV.
For a drama, whether it airs on satellite TV or not isn’t as crucial as it was a dozen years ago, but the long-held concept remains, and considering actual performance issues across aspects, if it can air on satellite TV, then it naturally should.
Because this would give the drama a Buff layer, making it seem more prestigious.
Moreover, a massively explosive drama, without the boost of satellite TV performance, ultimately falls a bit short.
It’s just that one of Xing Ni’s platform investors is Ku Ying, so if it goes on satellite TV, Ku Ying definitely needs to participate in negotiating platform and interest distribution details.
Currently, Ku Ying’s suggestion is to skip CCTV, which is almost impossible for idol dramas, and with Xing Ni’s quality, it can totally pick the top local satellite TV, Mango TV for satellite airing.
Of course, Xing Ni’s satellite TV plan is quite sudden, now less than a month away, and if going on Mango TV, it needs certain connections and relationships, otherwise it’s hard to operate.
So this “heavy responsibility” falls on another investor, Chi Ye Studio.
After all, now the industry inside and out all knows Chi Ye personally has deep ties with Mango TV.
At this moment, during Together Let’s Go recording, Chi Ye is discussing this with Keke, preparing to contact and communicate with Mango TV.
“Good, then that’s it for now… Time’s almost up, right?”
After Chi Ye and Keke finished this topic, he looked at his watch and saw it was already 11:30 noon.
Yu Yan’s new album lead single is set for release at noon 12:00 today.
Chi Ye’s new album is at the same time.
“Yeah, already preparing, but QQ Music and NetEase Cloud didn’t give us cover recommendations, they’re all promoting Yu Yan’s single now.”
Keke said truthfully: “We need to prepare for today’s public opinion, it might be… very bad.”
Chi Ye nodded, not surprised at all by the two platforms’ choices.
In fact, if Ku Ting’s parent company wasn’t Ku Ying, they’d probably make the same choice as the other two major music platforms.
As everyone knows, Yu Yan’s fans are too good at spending, routinely tens of millions, even over 100 million in sales, no one can stay unmoved.
As for why QQ Music brought in Chi Ye’s new album this time…
Of course because of a new leader who wants to make money.
But Penguin still doesn’t get along well with Chi Ye, and is even Yu Yan’s “home base,” so bringing it in is one thing, but don’t expect much treatment.
“No problem, you guys go ahead and release, I’m just about to eat, we’ll check it out together later.”
Chi Ye gave Keke a few more instructions and hung up the phone.
Then he turned his head and saw Empress Dowager holding three tablets, having just exited the recharge page.
“…What are you doing?”
Chi Ye raised an eyebrow.
“I’ve already topped up.” Empress Dowager huffed: “Just watch my performance.”
Chi Ye: “…”
He wanted to “scold” Empress Dowager a bit, but then thought, at a time like this, she’s definitely anxious, so… whatever.
“Meat’s grilled, come on come on, time to eat.”
Together Let’s Go’s resident guest, super first-tier movie big star Shen Bin spoke in a Northeast accent, calling out.
Chi Ye and Jin Xia looked up, over there now seven or eight guests, including Arthur and Ling Han in the crowd.
“Let’s go.”
Chi Ye and Empress Dowager walked over together.
……
Meanwhile.
Inside Mango TV Building.
Yu Yan had just finished recording a variety show and was sitting in the lounge scrolling his mobile phone.
Beside him.
Agent holding the phone, remotely directing the team, preparing to release Yu Yan new album’s lead single.
—This album, they’ve prepared for a long time, this time they must break the previous sales record, even challenge the highest record.
So, no room for any mistakes.
“Almost time… Yeah… Okay, publicity and distribution team follow the previous marketing plan, good… That’s it for now, report any issues to me anytime.”
Agent hung up the phone, looking at Yu Yan helplessly shaking her head: “Why don’t you care at all?”
Yu Yan said lightly: “What’s to care about, it’s first anyway.”
Agent paused, then smiled: “True… Just see how long it takes to break last time’s 180 million record.”
“Mm.”
Agent paused again, looked at Yu Yan, and asked: “Fans are being suppressed, but Chi Ye Team keeps getting in our face, several fan sites are very emotional, what do you think…”
“You want to bite the dog?”
Agent was speechless.
“Ignore him, this is good now, the dog can’t get any benefit, can only bark a few times, impotent rage.”
Yu Yan opened Timi: “Don’t bother me, I’m playing a ranked match, this promotion race, gotta play seriously.”
Agent glanced at the approaching 12:00, speechless.
……
Exactly 12:00 noon.
Yu Yan’s personal Weibo and studio team Weibo both posted the link for new album single Liu Xing.
At the same time, the three major platforms, QQ Music, NetEase Cloud, and Ku Ting, except the last Ku Ting, the first two gave Yu Yan epic fixed-screen treatment, recommendation resources thrown out like they were free.
Plus Yu Yan’s terrifying traffic and popularity, fans’ fervor for the new album’s first single, almost as soon as it went live, the three major platforms’ recharge channels exploded.
Liu Xing live one minute, single sales officially broke 10 million, one hour, sales reached the absurd 30 million.
Yes, Hua Yichen fans’ once proudest two-minute 7 million “historical record,” Yu Yan surpassed easily in one minute.
And Hua Yichen new album’s 24-hour cumulative 27 million sales data was just Yu Yan’s one-hour sales.
Shi Jinwei’s 24-hour 30 million “historical record” was similarly data Yu Yan could crush easily in one hour.
Major music platforms went mad.
Because of Chi Ye’s “going mad” this time, the industry inside and out paying attention to today’s sales showdown also went mad.
—Chi Ye and Yu Yan’s “showdown” isn’t just a music industry comparison, it’s a personal traffic “showdown,” not just music industry, it’s a big deal the entire industry inside and out is watching.
“This is unrivaled top streamer.”
“Goodness, 30 million in one hour? This has to be Guinness record, right?”
“This is too fierce, who can beat him?”
“Chi Ye dumbfounded, different pots different kangs, singing well doesn’t mean selling well.”
“…This day won’t break 100 million?!”
Hong Kong, Guang Ying Shi Meng.
Jin Sui got the fresh sales data for Liu Xing first thing, her heart sank straight down, and she couldn’t help sighing inside.
Once, she invited Yu Yan multiple times to star in their company’s projects, and wanted to take over his album distribution, but unfortunately, not once succeeded.
So, in Jin Sui’s heart, Yu Yan is a very “special” existence, with a sense of regret and filter from seeking but not getting.
Perhaps… not a filter.
Looking at this score sheet almost impossible in the Chinese music scene in recent years, Jin Sui fell into melancholy.
“Sui Zong, Sui Zong!”
At this moment, the office door was pushed open, Zhang Jie walked in dazedly, didn’t even close the door, ran to Jin Sui’s side: “Have you seen Chi Ye’s single performance?”
“Hm?”
Jin Sui was stunned, shook her head: “No, I just finished a meeting, saw Yu Yan’s one-hour sales summary.”
“You… take a look at Chi Ye’s sales here.”
Zhang Jie swallowed.
Seeing Zhang Jie’s reaction, Jin Sui’s heartbeat suddenly accelerated inexplicably, took the sales report, glanced at it, and instantly froze.
It showed Guang Ying Shi Meng distributor’s internal sales data.
Chi Ye album lead single Jian Ni, live one minute, 9 million sales.
Half hour 12 million.
One hour cumulative total sales, 25 million.
Yes, 25 million.
Only 5 million less than Yu Yan.
Similarly broke the Chinese music scene’s sales historical record for all singers except Yu Yan in the past decade.
Hua Yichen and Shi Jinwei, who once led Chi Ye by a disparity in 24-hour sales data, were similarly “crushed” by Chi Ye’s current one-hour sales.
Why the quotes? Because it still falls a bit short, but… does that matter?
What’s important is Chi Ye’s Reboot one hour had only 3.5 million sales, but now 25 million.
What’s important is before, Chi Ye album one-hour sales was just Hua Yichen’s one-minute data, but now, Chi Ye’s one-hour sales equals Hua Yichen album’s 24-hour total!
And… Chi Ye actually only 5 million behind Yu Yan.
What does this mean?
—Everyone thought today’s “showdown” would be a suspense-free “crush,” Chi Ye’s peng ci would become a joke.
But now…
Something’s off, Chi Ye fans’ combat power too absurd?
They’re actually really “holding their own” against Yu Yan?!
Jin Sui dumbfounded, dazed, whole body inexplicably got goosebumps.
“He… he… this fierce?”
Finally, she came back to her senses, looked at Zhang Jie: “He’s evenly matched with Yu Yan?!”
Zhang Jie paused, waited for Jin Sui to fully recover, then said: “Sui Zong, have you paid attention to the quality of Jian Ni and Liu Xing? Um… have you listened to these two songs?”
Jin Sui stunned again.
Zhang Jie seeing her expression wasn’t surprised.
Actually, today all in the industry inside and out paying attention to this “showdown,” their focus almost not on song quality.
Because which song has higher quality between Yu Yan and Chi Ye is like the traffic gap between them reversed, seems self-evident.
They focused on Chi Ye’s “suicidal” peng ci behavior, Yu Yan’s suspense-free crush stepping on Chi Ye.
But now, Yu Yan’s performance as fierce as ever, but… Chi Ye side seems even more “exaggerated.”
If no Chi Ye, no Jian Ni’s performance, perhaps no such feeling, but precisely because of this contrast, this exaggeration especially shocks people’s “three views.”
When did unrivaled top streamer’s single release get chased to “evenly matched”?!
Even though not Yu Yan’s solo field, even though many reasons known, but… disparity disparity, if you don’t have “disparity,” that’s the problem itself!
And in this “even performance” situation, originally “unimportant” song quality suddenly became inexplicably important.
“You mean, he has a chance to beat Yu Yan?”
Jin Sui felt like she was talking nonsense.
Possible?
5 million gap is still a gap, and Yu Yan side probably hasn’t gone all out yet…
“Not sure.” Zhang Jie thought, said frankly: “But… maybe we all underestimated Chi Ye after ‘quality idol.'”
Jin Sui froze.
……
Everyone underestimated Chi Ye after “quality idol.”
After star power ascension, Chi Ye not just “on paper” ascension, but real, truly drew countless fans, truly achieved real popularity.
Dragon Scales finale especially key, helped him maximally draw countless bystander fans.
Besides, Ji Hemming’s fans, Hua Yichen’s fans, even former Rise group fans…
This half year, Chi Ye’s personal traffic and popularity almost always in crazy expansion phase.
Among them, no new film/TV releases, so Ji Hemming’s fans he drew not many, about 30% of Lao Ji’s pre-death market.
But just this 30% already terrifying—Lao Ji’s fans all rich ladies, as former top among top four closest to Yu Yan and Si Zi, Lao Ji nothing else, fan quality indeed exaggerated.
Not to mention, after Singer various storms, Hua Yichen almost sucked dry by Chi Ye, and Hua Yichen’s fans have “blood feud” with Yu Yan fans.
Now changed main idol, but grudge unchanged.
These two types of new fans + long-abused Chi Ye old fans who can produce crystals + Rise group fans, and countless true fans seeing Chi Ye as “Chinese music scene new hope,” combined outbreak power is beyond what anyone imagined before.
Especially the last kind.
【Why only 25 million? Put in some effort, if Chi Ye can’t even beat Yu Yan, Chinese music scene really done.】
【Jian Ni really super good! Didn’t waste my 3 yuan buying your song, lift up the other album songs quick!】
【Surprised, I saw album name before and felt this album style different from Full Firepower, didn’t expect really delivered surprise, not only different from Full Firepower, also from Reboot, really awesome!】
【Chi Ye’s music skill and talent simply disparity crush other young singers, just age not enough, otherwise really deserves heavenly king title.】
【Jiangnan ah ah ah!! I want to hear other album songs!! Release them quick!】
【How do you make lyrics and melody both so awesome? Every song, I really love you to death, Chi Ye!】
【…】
Some music audiophile big group.
Not any traffic star’s fan group.
But at this moment, several thousand group members all hotly discussing Jian Ni and Chi Ye.
—Chinese music scene not only fan circle fans, but even more numerous fans who like listening to songs.
These fans usually bystanders, don’t chase stars, even less spend money on singles.
But is it because they lack that money? So many in domestic who like listening to music?
Usually a decent HiFi earphone, cheapest several thousand yuan, do they lack that?
Reason for not buying is no good songs at all, Chinese music scene environment too bad, they think this quality “songs” not worth spending money.
But after Singer, Chi Ye’s songs publicly acknowledged quality explosion… this also Chi Ye’s biggest difference from other top traffic, he really accumulated many bystander fans.
These people enter the field, combined with Chi Ye’s already exploding popularity traffic.
Thus created new album lead single one hour 25 million “miracle” sales, and “evenly matched” record with Yu Yan.
This is Chi Ye after Reboot and Circulation, first time directly showing his edge, and first show delivered a shocking score sheet to everyone in industry inside and out.
—Similar big groups like above, countless!
At this moment, groups, forums, hot search lists all hotly discussing, marveling at Chi Ye’s music talent.
#Jian Ni#
#Bad money drives out good#
#Chi Ye new song#
#Xing Ni theme song#
#Spend 3 yuan, give Chinese music scene a future#
Related hot words all on list, gradually tangled with recently listed #Yu Yan# topic, intertwined “you in me, me in you,” hard to separate.
“Done for… this time properly peng ci’d.”
In the lounge.
Yu Yan’s promotion race performance not ideal, he put down phone, heard agent beside murmuring.
“Hm?”
He turned back.
Agent also looked at him.
“What?”
“…A little accident.”
“What accident?”
“Chi Ye one hour sales, only 5 million less than you.”
Yu Yan’s expression stiffened, eyes dazed for two seconds, then asked: “Now?”
Agent looked down, up, down again, avoided Yu Yan’s eyes: “Sur… surpassed by 1 million.”
“Clang”.
Yu Yan’s water cup on table knocked over, agent didn’t look up.
She knew Yu Yan didn’t want others to see his current “lose composure.”
But…
How possible?!
You little unpopular star, a beggar who only peng ci, how can you surpass our sales??
Even if temporary, no way!
