Chapter 243: 《girl》 Second Bombshell, Tops The National Day Slot
Did this year’s National Day Slot flop?!
Obviously, yes.
Is it because the market environment is bad and the audience isn’t enthusiastic enough about movie viewing?
Clearly not.
So where does the problem lie?
—Entertainment Industry.
All shit!
At a glance, the entire National Day Slot has almost only this pile and that pile. If you ask me which pile stinks the most… audiences who have eaten all of them say they are all shit, why bother fighting for first place?
The freshman girl who once cried because of Girl was a movie fan.
Her family conditions were good, and during high school, she never mentioned her family to her boyfriend, nor that she might go abroad for further studies during university.
Therefore, they missed “each other”.
Therefore, Girl touched her deeply, making her already sensitive state of mind extremely unable to extricate herself.
Then… full of expectation, she wanted to see other true “blockbusters”, comedies, even crime films in the National Day Slot, to properly divert her attention and also make a movie viewing report for herself.
In the end, her movie viewing journey was not beautiful, full of ups and downs.
On the day she finished watching the premiere of Girl, she first took a nap, then went to see Rock full of expectation during daytime—she is Chi Ye’s fan, otherwise she wouldn’t have stayed up late to watch the premiere of Girl.
So, Zhao Tai is very handsome, she hoped that Movie Emperor Yu, who was promoted as “handsomer than Zhao Tai”, could help her “get through the emotional difficulty”.
Um… didn’t get through, became even more withdrawn instead.
Because in Rock, Movie Emperor Yu has a daughter, the daughter loves her boyfriend from a poor family background very much, then… Movie Emperor Yu killed her boyfriend.
Dream reflecting into reality, she couldn’t hold it together a bit.
As for the plot… what plot does Rock have? Chaotic editing, eerie filters, various mismatched lip syncs and disjointed plot segments…
The freshman entered the cinema full of expectation, and left cursing like everyone else.
Then Kunlun Mountains… no evaluation, Director Lu is good at making shit, it’s certain that the special effects of this movie are okay, but still ten thousand miles away from top-tier, meanwhile, everything else is shit, smelly as always.
Finally, her most anticipated Climbing Number One.
She doesn’t like Wu Jing, but she likes Sister Ziyi very much, thinks this kind of strong woman is very handsome, and with both joining, the cast lineup of Climbing Number One is absolutely the best in this year’s National Day Slot.
More importantly, Climbing Number One is a positive inspirational passionate tribute film, this kind of film absolutely cannot have love plots!
Finally able to bid farewell to love forever!
She thought this way.
Two hours later, she walked out with empty eyes, not knowing how she got home, nor how she turned on her mobile phone, how she wrote in Climbing Number One and the movie viewing report:
Pearl Peak Absolute Love makes me hate Sister Ziyi from now on, this year’s National Day Slot is truly “epic” lineup, all thesis defense, yue’d, I actually watched all the bad movies of this year’s National Day Slot, is there anyone more resentful than me?
Oh right, Girl is very good, the only normal and quality online film in this year’s National Day Slot, appearance, plot, theme, a youth film, my movie viewing experience is actually better than all other films combined.
Girl’s box office is not high… not as high as the other piles, I’m starting to suspect whether the above is my illusion, or the world has changed, changed to one I don’t recognize? I need to think.
She needs to think, and those who see this movie viewing report also need to think.
—What’s up with this year’s National Day Slot?
Not important.
But facts prove their senses are right, the other piles are thesis defense, Girl is stronger than them!
On the fifth day of the National Day Slot, Girl proved this with actual action.
This day, with reputation fermenting + the influence of Sunny Day, the film’s occupancy rate rose to 30% for the first time, ascending again after jumping from 15% to 25% last time, surpassing the second place Kunlun Mountains.
Previously after Girl’s occupancy rate rose for the first time, it stayed steady at that data for the following days, so everyone paid attention but focused more on the passionately feuding Kunlun Mountains and Climbing Number One.
Unexpectedly, just one day later, Girl achieved a second ascension.
Not just occupancy rate, in terms of box office, Girl’s single-day box office that day also broke through the highest peak since release, reaching over 2 billion.
Single-day box office not only surpassed Rock and Kunlun Mountains, but even Climbing Number One was stepped on.
—Topped the first place, got the National Day Slot single-day box office championship for the first time.
Total box office jumped from fourth in the market to third, surpassing Rock’s 6 billion to reach 6.5 billion, only tens of millions away from the second place Kunlun Mountains.
Expected to surpass even without waiting until tomorrow, just looking at today’s pre-sale scheduling.
Yes.
Girl’s scheduling exploded.
Such a high occupancy rate, and it’s a commercial film, are those cinemas and cinema chains fools?
Obviously not.
No matter how much Xu Yingying moans in bed, it can’t stop Xingmei from making money!
Even less can it stop other cinema chains not close to them from making money.
Northwest Circle, Beijing Circle, Bohai, Wanda, countless cinema chains that previously had sparse scheduling for Girl, in just less than two days, have started giving Girl explosive scheduling treatment, welcoming the arrival of the new boss.
Girl’s initial scheduling was indeed severely squeezed, among which, at least more than half was eaten by the three illusion gods, leading to only just over 10% nationwide scheduling at initial release.
When the occupancy rate ascended for the first time, quick-reacting cinema chains already noticed Girl, Girl snatched most of the meat from To Youth’s 5%, bringing their scheduling to 17-18%.
—This is already the share of a hot-selling popular movie.
By today, with Girl’s box office exploding, cinemas across the country have again made “tactical adjustments” to the scheduling arrangement for Girl.
In fact, many quick-reacting cinemas were already doing it before, slow-reacting ones are starting now.
Up to now, cumulatively calculated, Girl’s scheduling that day actually reached as high as 35%!
Only slightly less than Climbing Number One’s 37%, several times more than Kunlun Mountains and Rock… as for why the gap is several times… because what Girl ate was almost all from these three.
Kunlun Mountains lost 13%, Rock lost another 5%, total about 10% scheduling eaten, Climbing Number One lost the least, but the “leader” losing scheduling is abnormal in itself.
Two sides dumbfounded, Climbing Number One also dumbfounded, various big shots inside and outside the industry watching this weird National Day Slot battle fell silent for a long time.
Everyone had only one thought in mind—why?!
What the hell is this?!
A youth film with investment just over 1 billion, 35% scheduling in National Day Slot?!
We’re fighting tooth and nail here, heads almost beaten into dog heads, and you tell me your box office and occupancy rate both surpassed us?
How come there wasn’t any “sign” before!
Everyone was dumbfounded, dazed, they felt Girl’s outbreak was both reasonable and unexpected.
Mainly…
Its investment is too low, its genre so niche, how can it have this scheduling treatment and box office?!
Another Better Days?
Many people subconsciously had this thought, because back then Si Zi’s rise to fame was with a youth movie, becoming famous in one battle, creating the internal entertainment history youth film box office record.
But… will Girl be a second Better Days?
Or, will Chi Ye be a second Si Zi?
“What’s the situation? How did we lose so much scheduling?!”
Late at night.
Kunlun Mountains film producer.
They finally stopped feuding with Climbing Number One, because they discovered their opponent wasn’t Climbing Number One but the youth film Girl that they never properly looked at from beginning to end…
For a moment, while dazed, they were also extremely shocked, angry, and panicked—they finally reacted belatedly, this scene… why so familiar?
You’re a Big Shot too?!
You didn’t say you were a Big Shot either!
Director Lu’s “glory” is gone, he holds his mobile phone and shouts at Xu Yingying: “Quickly get your old lovers to think of something, how can we give away so much? Are we still making money or not?!”
On the other end of the phone, Xu Yingying hears this and feels disgusted inside: “Are you sick? Speak properly if you’re speaking, why keep mentioning old lovers.”
“No, sis, the problem now is our investment hasn’t broken even yet, we were about to make money, but Chi Ye snatched it… no, why does he love snatching others’ beard so much!”
Director Lu’s mentality is indeed very collapsed now.
This doesn’t completely come from Girl’s rise and Kunlun Mountains’ scheduling being robbed.
The main reason is, during this period… accurately this past week, he has already enjoyed the feeling of “looking down from above”, at various activity sites and gatherings, boasting who knows how many awesome things…
Boasts already made, posture already struck, just short of engraving “I, Lu Taijun, am the most awesome big shot in this year’s film circle” on his forehead, even muttering “I’m awesome” half the night while sleeping with his wife.
Then you tell him now, you’re not awesome, you’re a fool…
Anyone would collapse, let alone Lu Taijun who values “face” more than life.
No bullying like this!
“…I think you should calm down first, I told you early on that Girl has very good reputation, but you insisted that youth films are like literary films, niche movies’ occupancy and reputation don’t count… now you ask me, who do I ask?”
“I invested a lot of money too, I can’t recover costs now, do you understand?!”
Director Lu’s brain stalls from being scolded.
“I’ve realized, you really have zero responsibility, even Chi Ye knows to promote people around him, you only know to complain!”
Xu Yingying angrily hangs up, her mood also complex and upset.
What upsets her isn’t anything else, it’s money!
Don’t look at Kunlun Mountains having such big momentum these days, but actually it’s all piled up with money, counting total investment, Kunlun Mountains’ current box office hasn’t broken even.
If no Chi Ye, perhaps they could barely break even, but encountering Chi Ye… might not even recover principal.
How can she not be upset?
“Chi Ye… Chi Ye…”
She puts down her mobile phone, squints and mutters, Chi Ye’s face emerges in her mind…
Back then why couldn’t she push a bit harder, even sleep with him a few times… wouldn’t lose.
All my projects, all my money!
……
“This should all be my money! Mine!!”
Same time.
Yue Na Headquarters.
Young President Liu listens to the voice of one of Rock’s investors on the phone, roaring madly inside, expression a bit hard to describe.
Right, Yue Na invested in several films this year’s National Day Slot, including Rock and Climbing Number One.
And these two films were undoubtedly hot cakes fought over by countless companies in the industry from the moment of project initiation, back then, to get the investment for these two projects, Yue Na paid quite a price.
They originally thought, even if losing money but gaining fame, as long as entering the film circle, getting the title of investor for one or two big hit films would be good.
But…
Currently, they might get none.
And more heart-stuffing than getting no harvest is that their opponent is fucking making a fortune again.
Young President Liu is very confused, very puzzled, he suspects if the company’s feng shui is bad… or did Goujian leaving the company in that manner also take away the company’s former feng shui?
Otherwise how to explain shooting one hit after another… just a small investment youth film, he actually achieved this performance?
What the hell?!
Young President Liu shivers, thinks of Yu Yan again… both unrivaled top streamers, how is the disparity so big?
Ding ling ling.
At this moment, the phone suddenly rings.
Young President Liu picks it up, mood worsens.
—As expected, it’s a call from Climbing Number One’s film producer.
……
Chao Tian Entertainment.
Jin Ming holds a wine glass, standing alone on the company top floor, facing the huge floor-to-ceiling window, he raises his glass remotely: “The beauty of movies lies in art…”
“Ming Zong, luckily we didn’t invest in those movies this time, looking at the situation, not sure if Chi Ye will make money again… no, he already did, now 7 billion box office, total investment one billion, what multiple investment return rate is that?”
The assistant beside full of “admiration”: “Still your vision is unique.”
Jin Ming smiles slightly, asks caringly: “No one knows?”
Assistant stunned: “Ah?”
Jin Ming not too satisfied, in plain words: “No one knows I quietly invested a bit in Girl, right?”
“Oh, no one knows, it’s… Boss’s Wife personally told Xia Xia, others don’t know.”
“That’s good.”
Jin Ming relaxes, then shakes his head proudly: “Those ordinary people only think I lost money, but don’t think, I lost so much, why still have money.”
“…Isn’t it because your wife is rich?”
Assistant holds back this sentence in his heart, doesn’t dare ask.
But Jin Ming sees it, nods candidly: “Yes, my wife is rich, but how did she make that money?”
Assistant stunned, suddenly understands, gets goosebumps… silent.
